Business, Brand & Creative Consulting
Helping leaders define the path forward and build what's next.
BUSINESS, BRAND & CREATIVE CONSULTING
Different Challenges Require Different Ways of Thinking.
A New Sense of Agency brings together the perspectives of an operator, strategist, brand builder and creative leader to address business challenges from multiple angles.
Senior level teams built around the challenge, not a predetermined service.
We work alongside founders, CEOs, and leadership teams to solve complex problems across business, brand and organization - to understand the real issue, define the opportunity and determine what’s needed — bringing in the right expertise when and where it adds value.
We bring strategic perspective, creative problem-solving, and practical experience together to create meaningful progress.
4
Turn Strategy into Story — and Story 
into Action
Translate strategy into a compelling story people can understand, believe in and act on.
We use narrative, brand and creative thinking to align stakeholders, articulate value, engage audiences and move organizations toward a shared direction.
3
Build Organizations That Can Deliver
Align teams, capabilities, leadership and ways of working around where the business is going.
We help organizations evolve with greater focus, accountability and effectiveness — ensuring the organization can deliver against the ambition.
1
Clarify Direction
Make sense of complexity, identify what matters most and define a practical path forward.
We help leadership teams navigate changing markets, emerging opportunities, competing priorities, growth and reinvention with greater clarity and confidence.
2
Align Business,
Brand & Growth
Connect business ambition with customer value, market opportunity, brand positioning and organizational priorities.
The result is a clearer strategy for growth — one that is differentiated, relevant and built to be executed.
WHAT WE DO
New opportunities · market expansion · business reinvention · strategic priorities · growth planning
Enterprise positioning · brand strategy · architecture · value proposition · audience/customer strategy · narrative
Fractional CMO / Brand leadership · transformation leadership · team and capability building · agency/partner leadership
CEO/founder counsel · strategic sounding board · opportunity assessment · organizational alignment · critical decision support
Creative strategy · narrative and messaging · storytelling · communications frameworks · brand experience · integrated execution
HOW WE HELP
Tom Schlange
Founder. Operator. Strategist.
Brand & Creative Leader.
Tom brings more than 25 years of experience building businesses, strengthening organizations and helping executive teams navigate growth, reinvention and changing markets.
Selected Experience & Impact
Cinespace Studios
And Company
Netflix
Repositioning a Business for Global Growth
Building the Business, Not Just Advising One
Building Brands, Audiences & Franchises
Defined the strategic repositioning, enterprise narrative and identity supporting Cinespace's private equity-backed expansion — helping transform the company from a family-owned studio business into a differentiated global production partner.
Founded and scaled And Company from a boutique creative shop into an award-winning, multidisciplinary strategy, brand and creative business — building enduring relationships with many of the world's leading entertainment and consumer brands.
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Served as a long-term strategic and creative partner across Netflix films, series, franchises and audience initiatives — connecting positioning and audience strategy with storytelling, integrated campaigns and creative systems designed to build relevance and engagement.
2 → 7 markets | Industry #2 position | A brand built around supporting productions, people and communities
$250M+ cumulative revenue | 70+ people at peak | 25+ years building brands, businesses and award-winning work
Netflix Sports: Untold | WWE | WBC, The Narcos Universe, films, series and audience platforms
A New Sense of Agency
Most organizations have no shortage of ideas, ambition or opportunity. The challenge is knowing what matters most — and what to do about it.
That means making sense of complexity, seeing possibilities others may miss, making choices, aligning people around a shared direction and turning ideas into action.
That’s the idea behind A New Sense of Agency: bring a fresh perspective, make sense of what matters and help turn possibility into progress.
What's Next?
Whether you’re navigating growth, considering a change, rethinking your brand or facing a challenge that doesn’t fit neatly into one box, let’s talk.